Aiming for the wallet or purse?

Maybe my house is different, but I don’t think so. If not for me, my husband would still be napping on the nubby orange couch with the wooden armrests. Eventually, we had to duct tape it to keep the springs and stuffing inside. He’d still be eating fries right out of the Fry Daddy on the stained recliner with the metallic wood grain TV tray. We’d live in the same house. We’d have the same stained carpet and a 256 computer with a date matrix printer. Is that what they were called?

So, because we don’t live like that anymore, because my friends don’t live like that anymore (and their husbands are similar to mine) and because of a couple books and classes on Marketing to Women, I feel pretty safe saying that women instigate most change. We’re the ones who get things started: a bank account, college savings plan, new recipes, wills, insurance, house, golf clubs, convertibles, blog, camera and so on. Purses, shoes and that kind of stuff too—we’re willing to “invest” in those too, but don’t pigeon-hole women. They don’t just buy washing machine and dish soap.

Be careful of the stereotypes that you use when you’re targeting women. Don’t imagine just soccer moms and minivans—also think CEO, master’s degree, head of household. She’s all that!