Advertising, IMHO

Welcome. I'm Julie Hein. I've been selling advertising for over 11 years, and I've learned a few things along the way. Here's a place where I share them. Feel free to read and share your thoughts. Thank you for visiting! ***For the record, the opinions expressed here aren't necessarily the views of my employer, my spouse, etc.

Thursday, September 14, 2006

Sugar Daddy 101

There are many business models that support doing consistent long-term radio advertising. To get your message into the mind of the prospect, you present reasons why you’ll solve their problem in an engaging way. You wait until they need what you offer. They come in. You solve said problem and, voila—jingle in the cash register.

Or…a new way to enhance your personal economic circumstance. Marry rich. I just read an article at Forbes.com on how to land a rich guy. There is an actual book called “Sugar Daddy 101.” I think all the principles could easily translate to getting a rich woman. Suggestions were things like going to expensive high-end bars/restaurants, developing interest in golf or yachts, and volunteering at high dollar charity events.

My way seems more reliable.

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